Put Quality Content First

One of the biggest misconceptions of marketing or hiring a marketer is the output % of sales clients think will happen within the first month of working together - especially for newly emerging brands. In actuality, the first couple of months are solely spent on building a successful digital presence that will later translate into sales, not vice versa. Instead of focusing on your brand persona, target audience, and competitor analysis, some brands are only focused on sales without putting in the hard work of market research, thinking the marketer they hired will give them that data. 

My goal is to help you understand marketing in a different approach - one that puts emphasis on quality content first and here’s why. 

Quality content and your brand persona are what will ultimately attract your target audience to subscribe to you, buy from you, and then recommend you to their friends and family (aka sales). But in order to attract them, you need quality content to fuel your digital presence. This content is a cohesive strategic plan that adequately showcases all that your brand has to offer mixed in a combination of a digital website, newsletter or email marketing, and a social media presence. In our current day and age, having an online presence defines your credibility. The more effort and energy spent on these digital outlets only increases your credibility amongst shoppers. 

So where does quality content start? 

Assuming you are starting from scratch, I recommend starting on long pieces of content that you can later chop and repurpose into smaller bite-sized pieces. The best way to start is through blogging. It’s something that drives a newsletter, adds value to your website through SEO keywords, and can be chopped into several informational social media posts. 

Your next large piece of content will be a newsletter, and inside this newsletter, you can share company updates, new product releases, and any other forms of informational content in addition to the blog post. Each of the smaller sections written for the newsletter can also be repurposed into social media posts to add to your content calendar. 

To bring us full circle, when quality content is your number one goal, you’ve developed a reoccurring blog and newsletter that both add tremendous value to your brand and help you create a monthly social media calendar you can use to fuel your presence. Not only will your content be consistent in messaging, tone, and voice, but it will become recognizable to your audiences across each medium. I guarantee through this method, your social presence will grow and more shoppers will be interested in purchasing from your brand.